Tide | Odor Adversaries
360° Campaign - TV, Online Video, Social, Print
Idea:
Odors can hide in your clothes, and re-bloom at any moment, even when you think your clothes are clean.
We brought this idea to life by creating names and and a face for these specific odors.
What is "yogaroma" "towelfoul" "cardiodor" or "playgrance” and how do they look like?
Credits:
ECD: Paul Bichler
CW: Kassandra Pollard
AD: Teo Wilson
The Odors Are Alive
For social, pre-roll and print, we brought to life 3 odor characters: Playgrance, Cardiodor and Yogaroma.
Watch the funky characters be born out of a pile of dirty clothes.
“Cardiodor”


