Idea: There is so much missinformation about tampons out there. That’s one of the reasons Gen Z is the most hesitant group to use tampons. Through our campaign, ‘A Better Way to Period', we aim to dispel misinformation about periods with a series of content ranging from personal period stories, to a mythbusting Q&A. We partnered with LSU’s Angel Reese, Flau’Jae and her mom.