Visa NFL | My Football Fantasy

360 Campaign - TV, Online Video, Experiential, Banners, Website, Mobile, Print, Social

Idea:
Visa’s #MyFootballFantasy campaign gave fans the chance to live out their ultimate football fantasies. If they could dream it up, they could live it out. To enter the contest, fans could tweet or instagram their fantasies using our hashtag, or submit them on our site.

Results:
Visa enjoyed their most successful NFL campaign in 25 years.

Awards:
Clio // Bronze - Partnerships, Sponsorships & Endorsements - Integrated Campaign
Webby // Honoree - Interactive Advertising & Media
Adweek
Ad Age
Various Local Newspapers and News Broadcasts

Role:
Art Director