Idea: Women are 30% more likely to have their personalities critiqued—making them feel uncomfortable in their own skin.
So, to help inspire more women to feel confident in their skin, we challenged 19 fearless women to walk a typically-critical NYFW runway makeup-free after using our products for 28 days.
Face the Runway—a first-of-its-kind makeup-free, judgement-free, fashion-free NYFW runway show—had the models walk against a backdrop that allowed a specially designed-dress to blend in so they, and their skin, could stand out.
As we used some of the top beauty influencers, known for their makeup and beauty tutorials, going on the runway completely makeup-free, for the whole world to see, felt fresh and vulnerable.
Then, influencers shared with their fans their individual walks, on the background on a makeup free selfie of them and a personal “too” statement crossed out.
The day of the event, we hired two amazing DP’s, and I directed the video content capture.
Credits: ECD: James Robinson CD: Nicole Miller ACD: Teo Wilson ACD: Kassandra Pollard S/AD: Valeri Schartz CW: Paul Boupha Director: Teo Wilson
The space was filled with branded insta opportunities, and a No-Makeup Station, a place where attendees can get a free shirt with their own TOO statement, after they go makeup free.
