AMEX | Basketball Deconstructed

Experiential, Social, Design

Idea:
All-Star Weekend is a celebration of more than just basketball. It’s where basketball art, tech, and culture intersect. So, we created an experience that highlighted all three by deconstructing the game itself—giving fans a ‘gram-worthy experience.

Role: concept development

Awards
Clio Sports // Silver
Clio Sports // Short List
Clio Sports // Short List

Press
Forbes 
SB Nation 
The Wrap 
The Post Game 
The Undefeated 
Bossip 
Baller Status


 
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